By Janet M. Six
In this edition of Ask UXmatters, our panel of experts discusses what UX designers really want from user research. The goals of user research typically include understanding users and the tasks they need to complete. It is also very important to understand exactly how people will use a particular product. The results of user research can help UX designers to better understand users and also to validate their designs.
We must go beyond the surface meaning of analytics data to understand the whys of users’ needs and behaviors. What is behind their needs and goals? Our expert …read more