By Michael Morgan
In Part 1 of this two-part series, I debunked the following myths that some product stakeholders believe about user research and described the proper approach to follow:
Myth #1: It starts with the method, then everything else follows.
Myth #2: We don’t need real users! Let’s just ask our coworkers to participate instead!
When product stakeholders first engage user researchers on their projects, they may propose research methods without first considering their burning questions. Often, product stakeholders try to persuade researchers to take shortcuts by doing hallway testing with fellow employees. Choosing research methods before asking those burning questions or testing …read more