Make the Commercial First

Illustrations by the talented Sous Simonphone.

If an app launches in the app store, and no one hears it, did it really launch?
Today, digital products like apps and sites require marketing. Luckily, this has become easier to do, even a limited budget.
This is also a great opportunity to do market research. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Too often the team gets all the way through building the product to find out they can’t explain the product. Both start-ups and …read more

Source: Boxes and Arrows