By Caroline Jarrett and Naintara Land
If you’ve ever struggled to find user-research participants, you may have wished you had a list of people who have expressed an interest in taking part in future user-research activities. A user-research panel is exactly that: a list or database of potential research participants—who have given you their contact details and maybe some other information about themselves—that you can recruit for specific research activities as they come up.
We’re enthusiastic about user-research panels, but we’re also realistic about the amount of work they involve. So, in this column, we’ll briefly touch on the benefits of user-research …read more