Code4Lib Journal: Recommendations for the application of Schema.org to aggregated Cultural Heritage metadata to increase relevance and visibility to search engines: the case of Europeana

Europeana provides access to more than 54 million cultural heritage objects through its portal Europeana Collections. It is crucial for Europeana to be recognized by search engines as a trusted authoritative repository of cultural heritage objects. Indeed, even though its portal is the main entry point, most Europeana users come to it via search engines.

Europeana Collections is fuelled by metadata describing cultural objects, represented in the Europeana Data Model (EDM). This paper presents the research and consequent recommendations for publishing Europeana metadata using the Schema.org vocabulary and best practices. Schema.org html embedded metadata to be consumed by search engines …read more

Source: Planet Code4Lib